To be the leading operator of quality food and hospitality in the Kingdom of Saudi Arabia.
To deliver the highest quality food operations and service in the Kingdom Of Saudi Arabia.
To achieve this mission and fulfill our vision, we have three strategic goals and a management integration goal:
- Provide the information and tools to enable the AFAB Group to diversify and broaden its umbrella of businesses by embarking into Casual Dining, Fast Food, Coffee, and an emerging growth concept.
- Represent the AFAB Group as a leader in communication, credibility and professionalism as we manage some of the world's best known brands.
- Enhance economic growth by developing partnerships with the International private sector, and expand the AFAB Group business operations beyond the borders of the Kingdom.
- Maintain and build long-lasting relationships with international and local partners. Develop a team of senior advisers & consultants to support effective decision-making as we grow into a leader in our industry.